In the show, the model steps on to the catwalk to present herself in alluring poses in filmic movement, interrupted only by postures evoking pure pleasure. Like in a strip show (where it is even more obvious), the simple and foreseeable course of events is to be regarded as an act of visual allure. Here, the expectations are being fulfilled, and thus the visual pleasure is unmasked. The model presents herself as a “sub-iectum” in the literal meaning of the term: she subjects herself to the gaze of others. But the fulfilment of the expectations causes inconsistency. By anticipating the expectations, the model maintains her sovereignty over the gazing desire.